We have experience with and work with businesses of all sizes, from local companies and start-ups to National Brands. We have experience of working with companies in all sorts of sectors; from Film Production Houses to software companies and insurers to local Artist Management and photographers. We therefore do not have standard templates where we build our Google AdWords evaluations.
This is another tough question, as all projects are different and timescales may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.
Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce. Also, trust us when we tell you that we aren’t happy with results unless you are!
In most cases, we invoice on a monthly basis with 30-day payment terms. For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients; for example, building new sites and payment for PPC spend. We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.
All our clients have our direct contact details, including phone (Landline and mobile), email and social networking accounts. What’s More, we can arrange regular calls and visits to make Sure you’re always up-to-date with the project.
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At Thinkbizz Marcom, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few. We will help you find the correct advertising platform for what you’re trying to achieve.
We like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves. We also provide action lists detailing all the areas we believe need working on, with appropriate due dates. If that isn’t enough, we also will be in regular contact and if possible will spend time in your office working alongside you.
All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget.
We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.
Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.